Mersey basin Campaign
Archive document

MBC222

Archive document

Towards a branding / naming strategy for the Mersey Basin Campaign

Abstract

A report on the process undertaken in 2003 with a view to rebranding and possibly renaming the Mersey Basin Campaign. The process included workshops and interviewed with both staff and stakeholders, and this report is particularly interesting in terms of their perceptions of the Campaign and its values and characteristics.

Permanent link

http://merseybasin.org.uk/archive/items/MBC222.html

Theme

Strategic

Regions

Tags

partners consultation merseybasincampaign stakeholder

Credit

Hemisphere with Creative Concern

Publication date

September 2003

Licence

CC Some rights reserved

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